Richard Michael
DeanoHarmoBrisbane Lions supporters - Do you fit the stereotype?
June 20th 2007 22:21
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Brisbane Lions supporters:
When compared to all AFL supporters, Brisbane Lions supporters are:
• 45% more likely to agree that “I need a mobile phone to access the Internet”;
• 39% more likely to have eaten at a Red Rooster restaurant in the last four weeks;
• 26% more likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
• 23% more likely to agree that “If I didn’t have to carry a mobile phone for work, I wouldn’t have one at all”;
• 15% more likely to agree that “I buy the same food every week”;
• 14% (of respondents aged 18 ) more likely to agree that “I like promotions that offer free gifts with a purchase of alcohol”;
• 13% (of respondents aged 18 ) more likely to agree that “I drink alcohol mostly at home”;
• 13% more likely to agree that “I use coupons I find in magazines or on packets”;
• 13% more likely to agree that “My job often takes me outside of mobile phone network range”;
• 11% more likely to have Vodafone as their mobile phone service provider;
• 11% more likely to agree that “I often notice the advertisements on the tops and backs of taxis”;
If you barrack for the Lions, or you know someone who does, how accurate do you think this is?
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