Richard Michael
DeanoHarmoEssendon Bombers supporters - Do you fit the stereotype?
June 25th 2007 00:37
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Essendon Bombers supporters:
When compared to all AFL supporters:
Essendon Bombers supporters are:
• 92% more likely to have consumed Red Bull in the last seven days;
• 35% more likely to agree that “I prefer the bright lights and big cities when I travel”;
• 34% more likely to agree that “I was born to shop”;
• 23% more likely to agree that “I need a mobile phone to give me more control over my life”;
• 20% more likely to have 3 Mobile as their mobile phone service provider;
• 20% more likely to agree that “I wear clothes that will get me noticed”;
• 18% more likely to agree that “It’s important to look fashionable”;
• 16% more likely to have eaten at a KFC restaurant in the last four weeks;
• 15% more likely to agree that “I buy more of a store’s own products than well known brands”;
• 15% more likely to agree that “I would seriously consider buying a 3G phone”;
• 13% more likely to agree that “I find TV advertising interesting”;
• 13% more likely to agree that “I often enter competitions which are on packets or labels on products”;
• 18% less likely to agree that “I often notice the advertisements on the tops and backs of taxis”.
If you barrack for the Bombers, or you know someone who does, how accurate do you think this is?
When compared to all AFL supporters:
Essendon Bombers supporters are:
• 92% more likely to have consumed Red Bull in the last seven days;
• 35% more likely to agree that “I prefer the bright lights and big cities when I travel”;
• 34% more likely to agree that “I was born to shop”;
• 23% more likely to agree that “I need a mobile phone to give me more control over my life”;
• 20% more likely to have 3 Mobile as their mobile phone service provider;
• 20% more likely to agree that “I wear clothes that will get me noticed”;
• 18% more likely to agree that “It’s important to look fashionable”;
• 16% more likely to have eaten at a KFC restaurant in the last four weeks;
• 15% more likely to agree that “I buy more of a store’s own products than well known brands”;
• 15% more likely to agree that “I would seriously consider buying a 3G phone”;
• 13% more likely to agree that “I find TV advertising interesting”;
• 13% more likely to agree that “I often enter competitions which are on packets or labels on products”;
• 18% less likely to agree that “I often notice the advertisements on the tops and backs of taxis”.
If you barrack for the Bombers, or you know someone who does, how accurate do you think this is?
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