Richard Michael
DeanoHarmoGeelong Cats supporters - Do you fit the stereotype?
June 27th 2007 03:36
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Geelong Cats supporters:
When compared to all AFL supporters, Geelong Cats supporters are:
• 40% more likely to have made a purchase from Harris Scarfe in the last four weeks;
• 34% more likely to have made a purchase from the ABC Shop in the last four weeks;
• 21% more likely to agree that “I try to buy organic food whenever I can”;
• 20% more likely to agree that “I avoid staying at accommodation that does not have genuine environmental policies”;
• 33% less likely to agree that “I need a mobile phone to access the Internet”;
• 21% (of respondents aged 18 ) less likely to agree that “Beer is often a good way to start the night”;
• 19% less likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 17% less likely to agree that “I usually notice the advertisements on shopping trolleys when I go grocery shopping”;
• 14% less likely to agree that “I find TV advertising interesting”;
• 12% less likely to agree that “I always read the business section of the newspaper”.
If you barrack for the Cats, or you know someone who does, how accurate do you think this is?
When compared to all AFL supporters, Geelong Cats supporters are:
• 40% more likely to have made a purchase from Harris Scarfe in the last four weeks;
• 34% more likely to have made a purchase from the ABC Shop in the last four weeks;
• 21% more likely to agree that “I try to buy organic food whenever I can”;
• 20% more likely to agree that “I avoid staying at accommodation that does not have genuine environmental policies”;
• 33% less likely to agree that “I need a mobile phone to access the Internet”;
• 21% (of respondents aged 18 ) less likely to agree that “Beer is often a good way to start the night”;
• 19% less likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 17% less likely to agree that “I usually notice the advertisements on shopping trolleys when I go grocery shopping”;
• 14% less likely to agree that “I find TV advertising interesting”;
• 12% less likely to agree that “I always read the business section of the newspaper”.
If you barrack for the Cats, or you know someone who does, how accurate do you think this is?
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