Richard Michael
DeanoHarmoMelbourne Demons supporters - Do you fit the stereotype?
June 30th 2007 00:23
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Melbourne Demons supporters:
When compared to all AFL supporters, Melbourne Demons supporters are:
• 37% more likely to agree that “I always read the business section of the newspaper”;
• 27% more likely to agree that “I like to drink wine with my meals”;
• 24% more likely to have 3 Mobile as their mobile phone service provider;
• 18% more likely to have made a purchase from David Jones in the last four weeks;
• 15% more likely to agree that “A low fat diet is a way of life for me”;
• 14% more likely to agree that “The Government is doing a good job running the country”;
• 14% more likely to agree that “The Australian economy appears to be improving”;
• 12% more likely to agree that “I believe a percentage of everyone’s income should go to charities”;
• 36% less likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
• 33% less likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 19% less likely to agree that “I use coupons I find in magazines or on packets”.
If you barrack for the Demons, or you know someone who does, how accurate do you think this is?
Here's what the survey found about Melbourne Demons supporters:
When compared to all AFL supporters, Melbourne Demons supporters are:
• 37% more likely to agree that “I always read the business section of the newspaper”;
• 27% more likely to agree that “I like to drink wine with my meals”;
• 24% more likely to have 3 Mobile as their mobile phone service provider;
• 18% more likely to have made a purchase from David Jones in the last four weeks;
• 15% more likely to agree that “A low fat diet is a way of life for me”;
• 14% more likely to agree that “The Government is doing a good job running the country”;
• 14% more likely to agree that “The Australian economy appears to be improving”;
• 12% more likely to agree that “I believe a percentage of everyone’s income should go to charities”;
• 36% less likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
• 33% less likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 19% less likely to agree that “I use coupons I find in magazines or on packets”.
If you barrack for the Demons, or you know someone who does, how accurate do you think this is?
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Comment by David
"There's garbos and real people down here."
Comment by Michael Shillito
Nozzin' Aroun'