Richard Michael
DeanoHarmoSydney Swans supporters - Do you fit the stereotype?
July 4th 2007 23:33
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Sydney Swans supporters:
When compared to all AFL supporters, Sydney Swans supporters are:
• 42% more likely to have made a purchase from Gloria Jean’s in the last four weeks;
• 38% more likely to have Vodafone as their mobile phone service provider;
• 23% more likely to agree that “It only feels like a holiday if I leave Australia”;
• 19% more likely to agree that “I often notice the advertisements on the tops and backs of taxis”;
• 19% more likely to agree that “I believe a percentage of everyone’s income should go to charities”;
• 18% more likely to agree that “I regularly go to church or my place of worship”;
• 15% (of respondents aged 18 ) more likely to agree that “I drink more premium beer now than I used to”;
• 15% more likely to agree that “I love to do as many sports as possible”;
• 13% more likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
• 11% more likely to agree that “TV advertising often gives me something to talk about”;
If you barrack for the Swans or you know someone who does, how accurate do you think this is?
Here's what the survey found about Sydney Swans supporters:
When compared to all AFL supporters, Sydney Swans supporters are:
• 42% more likely to have made a purchase from Gloria Jean’s in the last four weeks;
• 38% more likely to have Vodafone as their mobile phone service provider;
• 23% more likely to agree that “It only feels like a holiday if I leave Australia”;
• 19% more likely to agree that “I often notice the advertisements on the tops and backs of taxis”;
• 19% more likely to agree that “I believe a percentage of everyone’s income should go to charities”;
• 18% more likely to agree that “I regularly go to church or my place of worship”;
• 15% (of respondents aged 18 ) more likely to agree that “I drink more premium beer now than I used to”;
• 15% more likely to agree that “I love to do as many sports as possible”;
• 13% more likely to agree that “I often take advantage of the special offers on the back of my supermarket shopping docket”;
• 11% more likely to agree that “TV advertising often gives me something to talk about”;
If you barrack for the Swans or you know someone who does, how accurate do you think this is?
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