Richard Michael
DeanoHarmoWestern Bulldogs supporters - Do you fit the stereotype?
July 8th 2007 23:38
Category: No Category
Some interesting research came out recently from Roy Morgan, surveying attitudes of various AFL clubs' supporters and comparing them to the overall average of AFL supporters. In this way, they were able to form a snap-shot of attitudes from supporters of each AFL club.
Here's what the survey found about Western Bulldogs supporters:
When compared to all AFL supporters, Western Bulldogs supporters are:
• 118% more likely to have made a purchase from Colorado in the last four weeks;
• 81% more likely to agree that “I usually notice the advertisements on shopping trolleys when I go grocery shopping”;
• 40% more likely to have consumed Sprite in the last seven days;
• 38% more likely to agree that “Quite often I find TV advertising more entertaining than the programs”;
• 37% more likely to agree that “I often enter competitions which are on packets or labels on products”;
• 35% more likely to agree that “I find TV advertising interesting”;
• 27% more likely to agree that “I always read the business section of the newspaper”;
• 22% more likely to agree that “TV advertising often gives me something to talk about”;
• 19% more likely to agree that “I enjoy buying magazines”;
• 17% more likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 12% more likely to agree that “I use coupons I find in magazines or on packets”;
• 22% less likely to agree that “Nearly all TV advertising annoys me”;
If you barrack for the Bulldogs or you know someone who does, how accurate do you think this is?
Here's what the survey found about Western Bulldogs supporters:
When compared to all AFL supporters, Western Bulldogs supporters are:
• 118% more likely to have made a purchase from Colorado in the last four weeks;
• 81% more likely to agree that “I usually notice the advertisements on shopping trolleys when I go grocery shopping”;
• 40% more likely to have consumed Sprite in the last seven days;
• 38% more likely to agree that “Quite often I find TV advertising more entertaining than the programs”;
• 37% more likely to agree that “I often enter competitions which are on packets or labels on products”;
• 35% more likely to agree that “I find TV advertising interesting”;
• 27% more likely to agree that “I always read the business section of the newspaper”;
• 22% more likely to agree that “TV advertising often gives me something to talk about”;
• 19% more likely to agree that “I enjoy buying magazines”;
• 17% more likely to agree that “I often enter competitions run by newspapers, magazines or radio stations”;
• 12% more likely to agree that “I use coupons I find in magazines or on packets”;
• 22% less likely to agree that “Nearly all TV advertising annoys me”;
If you barrack for the Bulldogs or you know someone who does, how accurate do you think this is?
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Comment by Stanley
out of curiosity what is the basis of measurement for the research? a comparison to other afl supporters?
at least they found a nice way of saying bulldogs supporters are thrifty, uneducated bogans.
Comment by Michael Shillito
Nozzin' Aroun'
I guess what they did was run about 100 statements past a group of supporters, noted how the total group responded and then compared how the results looked for just supporters of one team. But how do you pick a typical supporter?
Anyway, it got a bit of discussion on football message boards and gave us bloggers some ammunition....
Comment by Stanley
that is my impression anyway.